主要学会発表

 

"Promoter Score Japan as a New Framework to Measure Loyaty of Japanese Market," 13th Global Conference on Business and Social Science, June 17, 2022, Kuala Lumpur, Malaysia.

 

「日本人消費者を対象とする顧客推奨度指標の最適化 〜NPSからPSJへ〜」日本マーケティング学会、20201018

 

"An Introduction of the New Customer Loyalty Measurement in Japanese Market," International Conference on Research in Management, October 18, 2019, Budapest, Hungary.

 

"Adaptability of the Net Promoter Score in the Japanese Market: Relationships between Customers' Recommendation Score and Customer Value," 8th Business and Management Conference, September 4, 2018, Venice, Italy.

 

"Effectiveness of Internal Marketing Directed at Care Workers in Japan, "International Conference on Marketing '17, March 31, 2017, Istanbul, Turkey.

 

"Structuring Marketing Failures and Errors: A Model of the Cases of Japanese Firms," 2015 Prague International Academic Conference, September 7, 2015, Prague, Czech Republic.

"The Structuring of Failures in Marketing through a Systems Approach," Conference on International Journal of Arts and Sciences, October 31, 2014, Rome, Italy.

 

“Characteristics of Service Industry Seen from the Standpoint of Internal Marketing,” International Journal of Arts and Sciences, March 3, 2014, Valletta, Republic of Malta.

 

"The Influences of Public Service Advertising after the Great East Japan Earthquake in March 2011," Third International Conference on the Image, September 14, 2012, Poznan, Poland

 

"An Empirical Study into the Current State and Structure of Internal Marketing in Japanese Companies," 4th International Business and Social Science Research Conference, January 6, 2012, Dubai, UAE. (Best Paper Award)

 
"An Empirical Investigation of the Relationship between the Integration of R&D and Marketing Departments of New Product Performance: A Study of Japanese Companies," Academy of World business, Marketing and Management Development, July 12, 2010, Oulu, Finland. (Keynote Speech)

 
"Mailing Lists on the Internet as a Collaborative Learning Vehicle in an MBA Class in Japan," ED-MEDIA, June 24, 2009, Hawaii, USA.


"The Use of Mailing Lists on the Internet as a Collaborative Learning Vehicle in a Marketing Class in Japan," INTED, March 2009, Valencia, Spain.